Instagram decided to remove the IGTV button

Finally, Instagram decided to remove the IGTV button that annoyed the user in the previous versions. The reason is that: Very few people click on this icon!

Instagram will remove the IGTV button, which is located in the upper right corner of the main screen of this application. First launched in June 2018, IGTV is Instagram’s vertical format video service, once expected to compete with such fierce rivals as YouTube.

Instagram said it decided to remove the button after discovering that very few users click it.

“Most people find IGTV content through previews in the Feed, IGTV channel in Explore, the home page of content creators, and in independent IGTV apps,” an Instagram spokesperson said. Very few people click on the IGTV icon in the upper right corner of the main screen in the Instagram app.

This is a small change in the look of Instagram, but many people support it because there will be fewer distractions. However, without this IGTV button, users will have to dig deeper into the app to find IGTV content. You can also download the standalone IGTV app, but the figures show that only a fraction of the more than one billion Instagram users do that, compared to the millions who have downloaded rival video app TikTok.

This can be seen as the latest sign that Instagram is reorienting IGTV into a separate and independent service in the social networking market. Last week, the AdWeek news site reported that users can now upload IGTV videos via the video upload interface exactly like the one they use to post videos on the main Feed.

Instagram is said to be having difficulty attracting content creators and users to IGTV since its launch. The service doesn’t offer the opportunity to share advertising revenue like YouTube, and content creators have previously said that product brands are also less excited about funding IGTV content such as they still tend to favor regular posts on Instagram.